‘THE FOURTH INDUSTRIAL REVOLUTION’
NAVIGATING THE NEW NORMAL

We are in the midst of the 4th industrial revolution, and it is completely transforming the way we live and work. In a world where disruption and uncertainty is the new normal, how can creative companies navigate the new normal?

At EVCOMference19, a convened panel of industry experts will come together to spark conversations about some of the new challenges facing the creative workplace today. Furthermore, it will offer an exciting, thought provoking and varied programme of talks, industry panel Q&As and breakout sessions. Plus interactive workshops which aim to investigate the trends across our industries, helping everyone to adapt and evolve future strategic plans.

Specifically designed for digital, live events and film teams, and open to all levels, this is a strategic and tactical opportunity for leaders and their people to explore ways we can fully activate our human potential to thrive in the future.

We’ll explore the growth-agency mindset and look at ways in which forward-looking agencies are finding and defining brand purpose and their DNA.

From purpose to impact;
– finding, defining and refining brand purpose.

We’ll explore the growth-agency “day-to-day” and look at ways in which forward-looking agencies are moving from old hierarchies to new mindsets and re-imagining structure and staffing.

From old hierarchies to new mindsets;
– re-imagining structure, staffing and skill set.

We’ll explore the growth-agency talent pool and look at ways in which forward-looking agencies are winning in the search for talent and encouraging and enabling constant skills development.

From needs-based to life-long learning;
– designing and enabling constant skills development.

We’ll explore the growth-agency leadership practice and look at ways in which forward-looking agencies are finding the insight and energy to re-rejuvenate and inspire in-house teams.

From managing to leading;
– re-rejuvenating and inspiring in-house teams.

With a purposeful mix of theory and practice and allowing ample time for case studies from leading agencies at every stage of the growth cycle, we look forward to a highly engaging and enjoyable event.

Video credit: Plastic Pictures

Keynote Speakers

Sir Martin Sorrell, Chair, S4 Capital

Zoe Kleinman, BBC Journalist and Technology Reporter

Richard Holman, Writer on Creativity

Laura Thomson, Owner, Phenomenal Training Ltd

Panelists

Jennifer Davidson, Founder and MD, Sleek Events

Hannah Luffman, MD, Unicorn Events Ltd

Rick Stainton, Founder and Executive Chairman, Smyle

Richard Bridges, CEO, Top Banana

Abigail Rayner, Vice-President – Relationship Manager, Barclays UK Events

Workshop/ Open Session Leaders

Tina Fegent, Consultant and Chair of Marketing Procurement Committee, CIPS

Richard Matthews, Co-founder and MD, Spotty Dog Strategy Ltd

Debra Sobel, Co-Founder, Verity London

Karen Benveniste, Co-Founder, Verity London

Kristina Owen, Consultant, Owen+Co

Mark Bentley, Director, BCMS

PROGRAMME

OPENING ADDRESS: THE FOURTH INDUSTRIAL REVOLUTION – NAVIGATING THE NEW NORMAL

KEYNOTE ADDRESSES:

Keynote Address One: Leadership throughout an agency life cycle: incubation, growth and divestment.

Keynote Address Two: Why do dolphins take drugs: how to stay creative no matter what the future brings

Keynote Address Three: People and Passions: promoting a compelling workplace culture

PANEL DISCUSSIONS:

Panel Discussion One: The Agile Agency – views from a fast-paced front line

Panel Discussion Two: A view from the inside: Top tips and considerations for brand-focused and cause-driven businesses

Panel Discussion Three: The Integrated Agency – views from the new-form “one-stop-shop”